Established in Tucson by the UA Hanson Film Institute in 2004, Tucson Cine Mexico (TCM) is the longest-running festival of contemporary Mexican cinema in the United States, and has become a vital platform for the screening of Mexican films in this country. The festival is free and promoted bilingually, and regularly attracts a diverse audience. Since its inception, Tucson Cine Mexico has attracted more than 20,000 festival-goers and has been host to more than 40 filmmakers and industry professionals. In addition to the annual film lineup, which generally features a mix of award-winning contemporary films and documentaries, the festival encourages audience participation and education via post-screening Q&As and filmmaker panels. Tucson Cine Mexico takes place over 4-5 days each March, with occasional special event screenings at other times through the year.